Assessing Factors for Designing a Successful B2C E-Commerce Website Using Fuzzy AHP and TOPSIS-Grey Methodology
نویسندگان
چکیده
منابع مشابه
Evaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS
In today’s technology, electronic trading transaction via internet has been utilized properly with rapid growth. This paper intends to evaluate related to B2C e-commerce website in order to find out the one which meets the usability factors better than another. The influential factors to B2C e-commerce website are determined for two big retailer websites. The factors are investigated based on t...
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داد و ستد روی وب سایت جزو فعالیتهای بازاریابی الکترونبک به حساب می آید. اهمیت استفاده از وب سایتها در تجارت الکترونیکی مفصلا مورد بحث و بررسی قرار گرفته است. بسیاری از محققان عوامل متعددی که بر موفقیت وب سایتها اثر دارند کشف کرده اند. این تحقیق سعی در کشف و بررسی عوامل تاثیر گذار بر موفقیت وب سایتهای تجارت الکترونیک در ایران دارد. این پایان نامه با ارایه پیشینه ای از بازارهای الکترونیکی و موارد...
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ژورنال
عنوان ژورنال: Symmetry
سال: 2020
ISSN: 2073-8994
DOI: 10.3390/sym12030363